Why are you doing stuff? What is the purpose?
This is a question I ask myself almost every day. Because, throughout a regular day this gets blurry. While doing the purpose becomes the doing itself, not the why.
Then one can fill it in easily, when asked being asked what the purpose is. Empowerment can be an answer. Sustainability. Facilitate growth. Paradigm shift. Hollow words, most of the time, and easy to use. Jargon filled statements.
Try to keep with the clear purpose, and a simple set of goals. And, when you know what your purpose is, look at everything you are doing and ask: " is this serving my purpose?".